Marketing Tips for Your Business
Most business owners struggle to find the time to market their business. Even though you may know how important it is to try to reach new customers, it isn’t always easy to find the time. When you are slow, you have plenty of time to put yourself out there. However, once business picks up (because your marketing efforts are working), you may forget to continue to market. This leads to more slow times.
For most business owners, they struggle with this up and down. They market when they can and don’t when their business picks up, leading to more slow times.
Marketing isn’t always easy. Here are some tips to help you with your marketing efforts.
Don’t overdo it. Most business owners feel like they have to go all in when it comes to their marketing. They may start a blog, five profiles on social media, and an email list all at once. That is too much, and you are going to burn out. Instead, take what you can handle and add on as you get better at it.
One social media site is enough to start. Once you are used to posting, you can add another one. Then, start blogging. One thing at a time until you are ready for more is the way to go!
Come up with a strategy. Before you even get started, you need to come up with a marketing plan. Know where you are going to market your business, how you want to do it (and how often), and what you are hoping to achieve by doing so.
If you decide to use social media, pick a channel or two, figure out how often you want to post, what types of posts you want, and how many likes you are hoping to get.
If you want to blog, think about how often you want to write one. Come up with a list of potential topics. Then, think about what you hope to achieve with it. Do you just want more traffic or do you want people to sign up for your email list?
Watch your results. Marketing without watching your results (and making changes) can be a waste of time and money. You need to see what is working and what isn’t.
Look at your posts on social media. Which ones are getting likes (and shares) and which ones aren’t being noticed! You should make sure that you mostly post ones that generate results (likes and shares) and stop wasting your time on posting things that barely get a glance.
Same with your blogs. Which ones are being read and commented on? Which ones aren’t? Use this information wisely when you start to write your next blog.
Hire help. Marketing can be quite confusing, so it is often beneficial to get some help. Whether you just want some help planning (or even with the execution), hiring help might be the best thing that you ever did.
Marketers are great at what they do. They know from experience what works and what doesn’t. They also know how to monitor the results to make sure that you are using your time and money wisely. They can also help point you in the right direction if you aren’t sure where you even want to start.
Even though marketing can be difficult, it doesn’t have to be. You just need to come up with a plan and then watch for the results. Learn from them and make changes as necessary to make sure that you are spending your valuable time and money wisely. Don’t be afraid to get help. A professional marketing opinion could really help your business grow!
Contact us for all of your marketing and accounting needs. Not only will we help you with your finances, we will make sure that you have some money allotted for your marketing needs.